WE PROMOTE THE JOY OF AN ACTIVE LIFESTYLE

WE BELIEVE THAT MOVEMENT SHOULD HAVE NO BARRIERS

Kinder and the joy of childhood

At Kinder, we believe that a happy child today will make a better adult tomorrow and that is why we have always aimed to bring little but important moments of joy to children and families around the world. However, not everyone knows that for years Kinder has also been committed to another important objective: to bring joy to children through moving, encouraging their natural inclination to be active, move and play.  

Kinder and the Joy of moving

That is why we started Kinder+Sport Joy of moving, an international Ferrero Group Social Responsibility project. To date the Kinder+Sport Joy of moving project has inspired four million children and their families in 30 countries around the world to get active, enjoy moving, and develop life skills in an engaging and joyful way. At the heart of the project is the strong belief that a positive attitude towards movement will make today’s children, better adults tomorrow.

OUR RULES

To ensure a universal value to the program,
we have developed an approach based on binding rules.
RESPONSIBLE

Kinder+Sport is a Social Responsibility project that operates with respect for the children, their families and their communities.

GLOBAL

The program is proactive worldwide, in cooperation with Institutions, national and international Sports Federations.

CONSISTENT

It has the specifi c and consistent goal of encouraging the younger generations to embrace an active lifestyle.

EDUCATIONAL

It is educational for all children and teaches to socialise, integrate and feel self-confident

MULTIDISCIPLINARY

It is based on a variety of activities: popular sports and active games. Never violent, never gender exclusive, always family friendly.

ON THE FIELD

The program runs in local communities with the aim of incorporating physical activity into the daily lives of families.

FULL VALUE

It instils the true values of sportsmanship, following the good examples set by champion role models.

NOT COMMERCIAL

It has no aim towards profit.

UNIQUE

It must be globally recognised for its clear identity and unique approach to sport.

CLOSE TO THE PEOPLE

It is capable of involving and engaging large numbers of people.

CONCRETE RESULTS

Kinder+Sport was born in 2005 and has continued to grow
with the aim of constantly improving and expanding its programs,
acting every time in the direction of reaching effective targets
30
countries
4m
Kids moved
23
sporting disciplines
132
Federations and associations
1,561
Testimonials
2.5m
Technical kits distributed
7,796
Events
€11.8m
Total investment

OUR PARTNERSHIPS

Irrespective of the sports discipline, the playing field and the level of performance or ability of the child, Kinder+Sport Joy of moving lets the joy of movement win.
Kinder+Sport Joy of moving organizes and supports physical education programs in and out of schools, sporting events for children and school competitions with the aim to guarantee that movement is above all a joy for children. Kinder+Sport Joy of moving also runs multidisciplinary events to bring children closer to sport, collaborates with athletes and former champions to inspire, and supports research projects focused on the benefits of an active lifestyle.

Kinder+Sport Joy of moving operates around the world with high profile, qualified and expert partners, including institutions, ministries, universities, four Olympic Committees, 132 sporting federations and associations, and the ISF (International School Sport Federation).
OTHER MAIN PARTNERS
KINDER+SPORT JOY OF MOVING JUMPS ON BOARD
Logo Costa Crociere

Our innovative learning method Joy of moving, design specifically for children and based on games and movement, has come on board Costa’s ships.

A partnership built on shared values whose goal is to ensure the right to play and the joy of movement for children, wherever they are.

Together, working to make younger generations happier.