Together we realized a wonderful initiative and today we ideally open another pavilion, a virtual one, so that our children and future citizens may be educated in healthy lifestyles starting from schools. We can thus bring forward the work initiated at the Expo together with CONI and Ferrero, with the objective of spreading the value of health education worldwide.

I was personally delighted to enjoy the enthusiasm of children from all over the world experiencing the joyful activities in the Kinder+Sport pavilion at Expo Milano 2015, joyful play activities and challenges that also my 9-year old daughter had the chance to experience together with other children from other countries.

Children are our future. The world of sport is full of many important values, but the most important of all is humility. And this is something that we have to transmit to children because that is where the creation of value begins. Life is an endless challenge, at all ages.