Sweden
Kinder+Sport in Sweden has been very active in promoting movement of children and young adults, and has been particularly involved in promoting the sport of running. In 2016, following a tradition dating back several years, Kinder+Sport has played a leading role in supporting the Stockholm Mini Marathon. The 2016 edition took place in June at the Stockholm Stadium. Participants run a child-friendly marathon in the centre of Stockholm. And 6,000 children aged 5-13 took part with a crowd of over 10,000 spectators cheering them on to the finish. The event was organized by the Stockholm Marathon Group.
Kinder+Sport was particularly active with logos on all the promotional material, including the Mini Marathon's highly successful webpage, banners at the finishing line and welcome gym-bags and neck warmers: participation was so high that 6,000 of each were distributed. The Stockholm mini marathon will also be the highlight of our activities with Kinder+Sport during this summer. Intensive preparation is already under way for the event, which will be held on June 4th.