Kinder+Sport Germany also took the opportunity of the Olympic Games in Rio
de Janeiro to promote the Joy of Moving project attracting more children
to sports. The Olympic performance of great athletes is always an
inspiration to children and young people. This is why Ferrero Germany
decided in 2016 to initiate a partnership with the German Olympic and
Britta Steffen, former swimmer and two-time Olympic champion led a group of athletes that engaged with a large number of children in seven different disciplines.
And so it was that Kinder+Sport Germany also came to Rio. A Kinder+Sport
lounge in the home of the German Team offered a space for relaxation and
social engagement to both athletes and visitors.
When the Olympic team returned to Germany, they found 40 children waiting to take them by hand along the Walk of Fame from the Iron Bridge to the Römer, the Municipality of Frankfurt, where they were welcomed by Joachim Gauck, President of Germany. Surrounded by the press, Kinder+Sport and the Olympic team delivered a 250 m "supporter's scarf" to the Paralympic athletes.