CHINA

OUR PROGRAM

In order to help more Chinese children to overcome their sedentary habits and embrace the "Joy of Moving", Ferrero introduced the Kinder+Sport project to China in 2009, advocating an active lifestyle through various sport programs covering long-distance running, family marathons, football tournaments and tennis training in China's major cities, including Beijing, Shanghai and Guangzhou.

China's K+S programs captured some unique aspects, such as integrating a healthy diet and good sports knowledge through educational communication with children, encouraging moving through playing, and increasing the parents' engagement interactive games for the whole family.

Looking into the future, Kinder+Sport will keep unrolling more events in China, bringing the Joy of Moving to younger generations across the country.

THE RESULTS

5,500

children moved as of FY2015/2016

1,240,000

children contacted as of FY2015/2016
DISCOVER

OUR PARTNERSHIPS IN CHINA

HIGHLIGHTS

Kinder+Sport Shanghai Tennis Camp
DISCOVER
Kinder+Sport Guangzhou Football Carnival
DISCOVER
Kinder+Sport 3vs3 Sino-Italian Football Friendly at Milano Expo
DISCOVER

READ ALSO