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Kinder+Sport is designed to promote active lifestyles by encouraging dynamic play and sports among young generations.


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A year has gone by since the beginning of the Kinder+Sport experience at Expo Milano 2015, an amazing project that - thanks to the collaboration with MIUR (Italian Ministry for Education, University and Research), CONI (Italian Olympic Committee) and Expo, has been a great success.

Yes! We were there! An exclamation which summarizes the Joy, the enthusiasm, the happiness and the desire to play together and share passion and friendship of thousands of children who visited Kinder+Sport Area at Expo Milano 2015. The term "visited" is somewhat reductive, "lived" is a much better way of saying it. The experience of Expo Milano 2015 has left not only memories, but images, emotions and smiles which are indelible in our minds, and spread a shared feeling in many children and in those who have collaborated and continue to collaborate with Kinder+Sport: the pride of having taken part in it, even if for just one day, and the desire to continue every day that incredible experience.

This was our challenge, the challenge of Ferrero Group with Kinder+Sport at Expo: to share with thousands of children from all over the world the JOY OF MOVING and to leave in people's minds an important message. The message was and still is the unique beauty of experiencing together the satisfaction and the pleasure of practicing sports, playing, learning and growing up together under a common denominator: Movement.
100.000 children, 230.000 visitors are just some of the figures of this extraordinary event! From that experience positive relations have begun that are producing and will produce great results in the future.

One year has gone by since the opening of Expo Milano 2015 and we can state that this has not just been an event for Kinder+Sport and Ferrero, but the beginning of constructive and productive relations with the world of sports, institutions and schools with the aim of taking a new educational model around the world: the Joy of Moving Method, conceived and studied by university researchers and by specialists and supported by scientific research in order to offer to all children better opportunities of growing up and becoming conscious adults.

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Mickey Mouse made his appearance in Italy 80 years ago, under the name Topolino. Today, Walt Disney Italy and the Milan Triennale have dedicated an entire exhibition to the cartoon figure that has made history. The open air exhibition was held within the framework of the XXI International Exposition of the Milan Triennale, called Design after Design.
Twenty statues of Mickey Mouse in various configurations were exhibited in Milan from April 22 to May 15th, and are now touring various cities in Italy. In November, they will return to Milan auctioned by Sotheby's to collect funds for Abio Italia, a charity that invests in spaces for children inside hospital wards.
Kinder+Sport has designed one of the twenty statues. It is called Topolino and the Joy of Movement. And, in the traditional colours of Kinder+Sport, it shows Mickey Mouse cutting the finishing line of an event with a big smile on his face. The winning streak of Kinder+Sport.

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The great Italian Sport and Active Lifestyles National Day is back! An event that involves the entire nation, an opportunity to promote all sport disciplines and let children and adults discover the Joy of moving.

Kinder+Sport celebrates the Sport National Day together with the Italian National Olympic Committee: thousands of children involved in all Piazzas of the peninsula in order to support all those Italians who love sports and practice them daily.

The initiative, born in 2003 in order to promote sport activity and its values, takes place every first Sunday of June with many events in over 1500 Italian Municipalities: children tournaments, cycling races, regattas, gymnastic exhibitions, swimming competitions, marathons, soccer matches, basket and much more.

Here below some pictures of the Game Open that took place the June 8. Thousands people had fun at the Foro Italico with the Sport National Day.

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3 Olympic Committees (DOESB - Germany, CONI - Italy, COC - Croatia)
and 20 National Federations, including the Italian Volleyball Federation, the
Italian Fencing Federation, the Spanish and Portuguese Athletics Federations,
the Polish Volleyball Federation, the Belgian Tennis Federation.

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