RIO 2016 was a record Olympics for Team Italy. 28 medals, eight Gold, 12 Silver, eight Bronze. After the positive experiences of Beijing 2008 and London 2012, Kinder+Sport again supported the Italian Team as a main partner of the Italian Olympic Committee (CONI). And it made its own record.
According to Blogmeter Kinder+Sport, with its social media leadership and 24 hour coverage was the first Italian Olympic sponsor in terms of engagement, ahead of Armani, technical sponsor of the Italian Olympic Team.
7.5 million contacts were made on the Facebook and Instagram profiles of Kinder+Sport, with a record engagement rate of 195,000 users that expressed their approval with thousands of likes, comments and shares.
Kinder+Sport was highly visible throughout the Games: the logo was on the backdrop of the main television interviews with athletes and medallists, and appeared over 119 times on national television channels monitored by Telpress.
The Group not only supported a brand new project in the Cidade de Deus Favela but also provided a powerful media platform to the Joy of Moving project. Its close ties to Italian athletes and to Casa Italia, home to Team Italy, where Ferrero was able to enjoy an exclusive hospitality for two weeks, with its own space dedicated to journalists, clients and its stakeholders.