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THE PROJECT

Kinder+Sport is designed to promote active lifestyles by encouraging dynamic play and sports among young generations.

DISCOVER

THE JOY OF MOVING
AT EXPO MILANO 2015

An extraordinary global stage to gain the attention of the international community, presenting the theme of the importance of active living for young generations.

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IN PARTNERSHIP WITH

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The Joy of Moving, the education of children to active lifestyles and the practice of physical activity: this is the great legacy that Ferrero, MIUR (Italian Ministry for Education, University and Reaserch) and CONI (Italian National Olympic Committee) have built together thanks to Kinder+Sport experience at Expo Milano 2015.

A journey started with the Universal Exhibition that now goes on and looks forward with great ideas to its future. On Friday 11 December Ferrero, MIUR and CONI signed in Roma a Memorandum of Understanding in order to promote the development of good practices for the education correct lifestyles in schools. The joint commitment of these three partners enables Kinder+Sport to further develop in the schools through the innovative educational method Joy of Moving. Together, we gave the opportunity to over 100.000 children to move, play and know each other at the Kinder+Sport Area at Expo and hosted 230.000 visitors in six months. An initiative of great success that is still today an international project that involves over 3 million children in the world and aims at reaching 5 million by 2018 in 30 countries.

To the signature took part Ambassador Francesco Paolo Fulci, President of Ferrero S.p.A., Stefania Giannini Italian Ministry of Education, University and Research and Giovanni Malagò President of CONI (Italian Olympic Committee).

On this occasion some young guys who took part to the activities at the Kinder+Sport Area at Expo Milano 2015 have been awarded and among them a delegation of 130 Coni Instructors and of trainers of the Village+Sport in Alba.

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Thanks to all the families and schools for bringing the hundreds of thousands of children to the Kinder+Sport Area to discover the joy of moving through its educational path.

Thanks to the Italian Olympic Committee, the Italian Ministry of Education and EXPO for sharing the Ferrero Group's values of social responsibility which are inherent to this project, inspiring young generations to embrace an active lifestyle.

Thanks to all professionals, to the staff, to more than 100 trainers and all our sport champions for contributing to the daily success of this Area as Ambassador of the Kinder+Sport values.
EXPO MILANO 2015 was just the beginning...

KINDER+SPORT JOY OF MOVING WILL CONTINUE ON ITS WAY TO ACHIEVING ITS OBJECTIVE OF MOVING MILLIONS OF CHILDREN ALL OVER THE WORLD.

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Three nations, 30 girls for an amazing mini handball match on the fields of Kinder+Sport at Expo Milano 2015. The desire to move and have fun has conquered the Kinder+Sport Arena where Denmark and Sweden teams have met the Italian team for this wonderful mini handball match.

Numerous sports disciplines have been played on this wonderful stage in these last days at Expo Milano 2015 and the Joy of moving grows!

There was great enthusiasm among young people and families for an event which was attended by many stars of this sport: Birthe Hansson already trainer of Sweden team, Aleksandar Doder Trainer of Dalhems IF in Sweden, Stephanie Andersen – Athlete of FCM Denmark, Kristina Sommer Athlete of FCM Denmark and Stefano Marchiori Segretary General of FIGH (Italian Handball Federation)

Under the flags of the three Countries many authorities took part to the event and among them Stefano Queirolo Palmas Italian Ambassador to Denmark who brought his institutional message.

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MORE THAN 12 MILLION BOYS AND GIRLS
INVOLVED ALL OVER THE WORLD

3 Olympic Committees (DOESB - Germany, CONI - Italy, COC - Croatia)
and 20 National Federations, including the Italian Volleyball Federation, the
Italian Fencing Federation, the Spanish and Portuguese Athletics Federations,
the Polish Volleyball Federation, the Belgian Tennis Federation.

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