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Kinder+Sport is designed to promote active lifestyles by encouraging dynamic play and sports among young generations.


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On the occasion of the 70th anniversary of Ferrero and as part of the ‘This is the Place’ campaign, the employees of Ferrero India were introduced to the Kinder+Sport initiative: a day of outdoor activity and sports with the India head office employees, led by the four Italian trainers from Alba. The first half of the day consisted of team building activities, and the second half was dedicated to sport activities such as football, cricket and fitness. The day was a great success, and paved the way for the trainers to tour the area.

First, they visited the Pietro Ferrero Kinder Garden in Baramati: a new area for Kinder+Sport. Children and teachers took part in two Joy of Moving sessions with an enthusiasm that was shared by the parents.

Then, for one week, over 400 children aged 6-12 attended the 2nd Kinder+Sport summer camp in Baramati. 18 local trainers were supported by 4 Italian experts who ran the summer camp. The children were divided by age into different groups and engaged in sporting disciplines particularly suited to their respective physical and psychological-behavioral capabilities according to the Joy of Moving methodology. The Italian trainers conducted an intensive workshop for the Indian trainers to impart their knowledge on the 4 key pillars of this methodology: Physical efficiency, Movement coordination, Life skills and Cognitive development.

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Kinder+Sport took its first step in bringing the Joy of Moving method to Italian schools and it was a great success!
The new Joy of Moving method was developed by Kinder+Sport together with the Foro Italico University in Rome, the the MIUR of the Piedmont Region and the Italian Olympic Committee (CONI). It was created specifically for children, to encourage the development of tomorrow’s citizens. The method supports education through games as an introduction to correct sporting practice.

After a three year research project, Joy of Moving was officially presented to the public for the first time at Expo Milano 2015. It stood at the heart of the Kinder+Sport experience, which received nearly a thousand school visits in six months.

Joy of Moving is not just a method for bringing children closer to sport: it’s also about organising physical activities to meet children’s needs.

As a first step towards becoming more widespread, 7 Italian schools that took part in a photo contest launched during Expo were recently rewarded with a starter course to the Joy of Moving Method by the expert trainers of the Kinder+Sport Village of Alba. The course included workshops open to teachers from all of the schools involved. The experience proved extremely positive and highlighted not only the absolute effectiveness of the method but also the fact that teachers are interested in a more structured diffusion of the method within the national schooling system.

The seventh stop of this first “Joy of Moving” tour was in Lecce where Massimiliano Rosolino, Kinder+Sport ambassador, visited the school as a special guest and took part in the course together with the children and their enthusiastic teachers.

Please take some time to enjoy the video

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In Poland, three platforms of Kinder+Sport (swimming, sailing, volleyball) move over 70 000 children and young people per year. An impressive number, presented by former volleyball champion Sebastian Swiderski at a conference appropriately dedicated to “Sport at schools” at the Polish Olympic Committee in Warsaw.

Swiderski is a former representative of Poland’s National Volleyball Team, winner of a silver medal at the 2006 World Championship and Kinder+Sport ambassador in Poland.

Swiderski’s speech was heartily applauded at the conference, which attracted school principals, teachers, sport scientists, representatives of Ministries and Government bodies, sportsmen, and experts in promoting physical activities and education among children.

Among the attendees of the “Sport at schools” conference were Poland’s Ombudsman for Children, the University of Physical Education in Warsaw, the Ministry of Education, the Ministry of Sports and Tourism.

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3 Olympic Committees (DOESB - Germany, CONI - Italy, COC - Croatia)
and 20 National Federations, including the Italian Volleyball Federation, the
Italian Fencing Federation, the Spanish and Portuguese Athletics Federations,
the Polish Volleyball Federation, the Belgian Tennis Federation.

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